ALDO COLLABS
FRIENDS FIGHT
In order to revive its infamous ALDO FIGHTS AIDS campaign from the 90’s, we partnered with Waris Ahluwalia, NYC tastemaker and jeweler of Waris Loves you, to create a collection of friendship bracelets and raise proceeds for a great cause. We tapped Terry Richardson, and an all-star cast of models to face the campaign, and every friend we have from celebrity to insta-follower to "fight" with us.
This global campaign overhauled every medium from OOH to print, social conversations and engagements, brand partnerships and events at The Strand East Village in NYC with performances by indie band Wild Belle. Needless to say, we rallied a whole generation behind an important cause to make a difference for our future.
ALDO RISE
When “fashionistas” were the thing before hypebeasts, Rise was the drop of the season.
Aldo Rise is a program dedicated to empower up-and-coming fashion designers with a mainstream capsule collection.
As ALDO's very first Editorial manager, I introduced designer interviews, BTS footage, long-format feature stories for both physical and online zines, and live from the front row tweeting to build and sustain a brand story around this two season partnership.
Cute side-note: our printed zine was a Clio Awards Fashion and Beauty finalist.
