PRESS
AdWeek
Cruelty-Free Clothing Brand NOIZE Redefining What it Means to Care in 2019
Lululemon Is Redefining What Strength Means in Its First Campaign for Men
AdAge
Save money, have sex for Valentine’s Day
Lululemon Woos Men With First Campaign
A real cash cow and insecure scavenger hunt
Rolling Stone
Campaign Live
K-Y champions female sexual wellness
K-Y wants you to “choose pleasure” this Valentine’s Day
Lululemon "Strength to be" by Virtue Worldwide
Ads Of The World
It’s Nice That
Elephant borrows cues from code on new identity for All Star Code
Creativity
Masculinity Takes Many Forms in Lululemon's First Men's Campaign
The Drum
Budweiser takes on experimental marketing in India with BudX
Lululemon explores the global themes of masculinity and strength in first men's campaign
Little Black Book
K-Y spotlights female masturbation in sex-positive outdoor campaign
Good-bye cliches, hello pleasure: K-Y launches sensual Valentine’s Day campaign
Elephant creates new brand identity and website for All Star Code
Esquire
Will this be the campaign that wins men over to Lululemon?
Harper’s Bazaar
Aldo Fights AIDS one bracelet at a time
Brooklyn Magazine
Women do it too: new billboards in Brooklyn celebrate the joys of jerking off
VICE
Week on Week: the Vice India Mixtape
Best Ads
Branding News
Elephant creatively engineers All Star Code’s website and identity
Marketing Magazine
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
MIC
Lululemon taps a group of diverse activists and LGBTQ trailblazers for its first campaign for men
Strategy Online
Oasis Tricks Out Its Juice Boxes
Agency Reporter
Budweiser and VICE’s creative agency Virtue bring multi-platform cultural project to India