STORIES I WISH I TOLD
THE TIMELIEST COLLABORATION IDEA
Cardi is SEX incarnate. But when she came out with the anthem of the summer in 2020, we pitched a K-Y x Cardi collab idea, bucket and mop included. Never happened, but really should have.
Art Direction: Andrew Barrett
THE FEMINIST BEER COMMERCIAL IDEA
If Budweiser is ready to make an apology, women are willing to listen.
Budweiser wants to apologize for the decades of damage they’ve done. They’re willing to take an honest and harsh look at themselves. Their angle: transparency.
They can’t take back using our boobs to sell beer during the Super Bowl, or our muffin top to entice us with light beer.
But they can make things right.
They can start over.
This Bud’s for Women.
Art direction: Sophia Moore
THE REBRAND THAT ALMOST WAS
We had big dreams for NOIZE, and while we have no regrets, the branding avenue that was selected was the safe option. Here’s a glimpse at the cultural slice we wanted to take the cruelty-free outerwear brand.
Manifesto:
We're going to give it to you straight:
You don't need to be a d*ck to be cool. Or at the very least, look it.
There are cruetly-free options that don't smell like hemp.
We're talking, hype pieces sans the hype price that won't leave you freezing your tits off when the mercury drops.
You're the boss of your own destiny and CEO of your personal brand.
What you wear is a reflection of who you are, so, you know, choose wisely.
Being that asshole who wears fur, down and leather is on you. And totally lame.
Here's an exclusive invitation to Ung*ose your$elf, get your head out of your own ass, and to stay woke.
And warm, without being a cruel and complete jerk.
THE DYSTOPIC UTOPIC CAMPAIGN
If everyone wore NOIZE, affordable cruelty-free outerwear brand, the world would be a better place.
Humans and animals would coexist.
Everyone would be equal.
Global warming would be a thing of the past.
We would live in Utopia.
And this utopia would become our new standard.
It would become our new normal.
This brightly colorful, Edward Scissorhands meets Pleasantville TV spot fast-forwards our viewers into an optimistic world in the not-so-distant future where animals and human surprisingly coexist as equals.
THE DON’T BUY THIS CAMPAIGN - SAID NO ADVERTISER EVER
Unless, of course you can rent the clothes you’d want to buy. This campaign takes fast-fashion and consumerism head on by sparking a revolution for smarter choices, from anti-haul videos of fashion bloggers removing items from their closet (for once!), to guerrilla stickers slammed over glossy fashion adverts all over New York City, and even redirecting people who perused Shopbop or Nordstrom with re-targeted NOT FOR SALE banner ads enticing them to rent the same item they just viewed.
Because the future’s not for sale. It’s for rent.
Art Direction: Adrian Koenigsberg
THE CANNABIS BRAND IDENTITY
Now that it’s is legal in some states, we need a Cannabis brand that reconnects us to the love of getting high—a reminder of why we smoked for the very first time, and why it’s a prized ceremony.
It’s not just the blaze – it’s everything that goes into it. It’s the connections: from the rolling process to the laughing fits. The zoning out, the pull of music, the strangers turned friends, the art flowing. Birds flying. The cosmos. It’s the nostalgic connection of all these dots. Don’t we deserve a brand that romanticizes these super-human links?
PR STUNT IDEA: Invite world leaders to smoke together, and witness them find solutions to societal issues.
Art Direction: Adrian Koenigsberg
THE BUDX DREAM ARTIST PAIRINGS
To truly empower its local talent, the BudX India Festival was dedicated to spotlighting emerging artists on the world stage. In the first drafts of our pitch, we proposed pairing local talent with globally acclaimed artist from that same genre in an unparalleled mash-up sure to garner buzz. But then, budget. Here’s some of the artwork too good to be forgotten in a deck.
Art Direction: Jenn Flores
THE SOOO GEN-Z ANTI-ACNE CAMPAIGN IDEA
Awkward may be unavoidable, but acne doesn’t have to be.
This anti-acne campaign for Gen-Z fully celebrates their self-indulgence of awkward, while pin-pointing that certain moments like First Kisses, Grad Photos or having The Talk can be a lot less painful sans pimples. Think promo videos playing where awkward moments would take place, like first date at the movies, to a tell-all Finsta account permitting full blemish disclosure – and a safe space for Gen-Z to interact authentically with the brand.
Art Direction: Adrian Koenigsberg
THE NETFLIX DOCUMENTARY IDEA
From Jimmi Hendrix to Jim Morrison, Kurt Cobain to Amy Winehouse, and to the latest member Avicii, the 27 Club, while elite, remains the biggest unsolved mystery of our time.
Astrologists blame Saturn. Skeptics blame the Illuminati.
Psychologists blame an unstudied developmental stage occurring in our 20’s.
Regardless of how of the Greats left us - overdose, plane crash, drive-by-shooting– we need to know why age 27 is the culminating common thread.
An all-star documentary crew of top biographers, conspiracy theorists, screen writers and Oscar winning film directors give the iconoclast the answers they long for in an unparalleled, extraordinary documentary.
THE NEXT FRANK OCEAN COUP
Frank hates crowds, which is why he rarely performs.
It’s time his fans get the show they really want in a way that makes Frank comfortable: from the privacy of his hotel suite.
In this IGTV series, Frank curates a catalogue of songs he intimately performs, along with a musical icon he draws influence from – like Elton John, Cher, Dolly Parton, Celine Dion – live, and unannounced.
THE MUSIC FESTIVAL MUSIC FANS NEED
Musical greats may have left us too soon, but they did leave us with a legacy. It’s time we honor the 27 Club in a musical tribute the iconoclast has only dreamt of.
BACK FROM BLACK CONCERT
It’s the soul of Woodstock.
The essence of Burning Man.
The levity of Coachella.
The unexpected artist pairings of the Grammy’s.
And curated by Quincy Jones and Dr.Dre.
For an entire weekend, true music aficionados will experience a tasteful and artful homage pop-up concert dedicated to an artist from the 27 Club around LA and NYC. Think: John Lennon Tribute on a rooftop with a full set of his songs performed by Arctic Monkeys, or Talib Kweli and Lana Del Rey covering Amy Winehouse songs in dive piano bars.
THE LUXE MEETS HYPE CULTURE COLLAB IDEA
Frank is known for keeping his fans burning with anticipation.
In March 2017, he dropped the track “Chanel”, and the Couture House responded with an instagram post “We see both sides like Frank”.
The wonder of what could ever happen between Chanel and Ocean looms.
Until now.
Frank will collab with Chanel to create a never-before-seen, one-time only unisex Haute Couture capsule collection, presented as a fashion film in pop-up theater installations around Paris and Los Angeles.
Lagerfeld and Ocean are both poetic dreamers in their own right, and this internet-breaking collection would be a gift to culture.
THE SOCIAL EXPERIMENT
It was meant to be for Yoko to be with John, for Courtney to be with Kurt. But with their love stories coming to a tragic end, they have yet to move on to find their next big love. Is it possible? Do we only have one soul mate? Can they be so lucky to love that passionately again?
In this documented social experiment, the remaining halves of the greatest love stories meet, reminisce and fall in love again – with each other– thanks to the power of shamanic healing.
This reminiscent trip down memory lane ends unexpectedly with new pairings, and cultural shock.