Let’s face it: the only thing Millennials have to be (not so) proud of is handing narcissism down to Gen Z-ers. We’ve barely scrapped the surface of adulthood that we’re already complaining how kids today “will never know the struggle.” This campaign taps into our obsession with vanity, misplaced nostalgia, and basically all things us. It also proves how acne is better left in the past and forgotten—along with everything else Millennial.

CREDITS:

Creative Direction, script, copy, characters, story editing: Nina Mourin

Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)

Art Direction, character and set design conceptualization: Elisa-Maude Tremblay

Director and Editor: Patrice Ouimet

Production: Soma Productions

In this “Acne is So Passe” not-so-sequel, we address the great fight—and torment—one goes through with acne, even if it’s a simple blemish. It feels like no matter what we do, and no matter much we try to hide that unwanted face nipple, acne always wins.

Let’s be honest: people have eyes. As in, they can see. And we’re left looking for that parallel universe doorway into disappearance. But with Vichy Normaderm – aka the Robin Hood of skin care – on our side, we can rightfully reclaim the attention we deserve.

Boom! Acne, outsmarted.

CREDITS:

Creative Direction, script, copy, characters, story editing: Nina Mourin 

Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)

Art Direction, character and set design conceptualization: Elisa-Maude Tremblay

Director and Editor: Yan Giroux

Production: 401

One thing we can all agree on is that the guy you wanted in your twenties is far from the man you want in your thirties. Problem is, it takes a little time to come to terms with the fact that what you tolerated before just isn’t working for you anymore. Even if you were happy once upon a time, you feel unfulfilled now, like maybe something better is out there. That’s because there is. And before you know it, you’re ready to do what’s best for yourself.

Same goes with your skin. It’s time to break up with your moisturizer: it’s basic and isn’t doing much for you anymore. You need to snap out of it, and move on. Your skin deserves better, and its newly acknowledged set of needs satisfied.

With a comparison so real and honest, no wonder we doubled Idealia’s predicted sales. NBD, just another day at the office.

CREDITS:

Creative direction, script, copy, characters, story editing: Nina Mourin

Concept: Elisa-Maude Tremblay and Nina Mourin (Publicis)

Art Direction, character and set design conceptualization: Elisa-Maude Tremblay

Director and Editor: Yan Giroux

Production: 401

Look, if Millennials are going to pollute our newsfeed with their #MakeupGoals, the least they can do is get them right. And that starts with clear skin. Good luck slaying that contour with acne bumps overshadowing your highlighter, sweetie. SMH.

Enter Normaderm, Vichy’s anti-acne skin care line. Basically, it’s the secret weapon for cheating life, because the smoother canvas, the hotter the look. That’s why we’ve given Normaderm new meaning: the primer’s primer, aka the most crucial step in every Millennial’s now flawless makeup routine. You’re welcome.