THe “almost” AIRED SPOT

Almost, because the clients felt he was too “hardcore”. He’s John Joseph from the Cro-Mags! Of course he’s hardcore. Pretty sure we knew that in casting, filming and a million rounds of editing.

THe “almost” pitch win

Almost, because clients later realized this product wasn’t part of the year’s budget. We ended up having other business with them, but it was sad to see this awesome, super-timely idea die. For context, it would have launched at the peak of hot Girl Summer, July 2021.

The brief: get Gen-Z engaged in the least Gen-Z brand, Tom Ford.

So we created an Anthem — the Vaxxed, Waxed and Fucking Fabulous song. And we’d launch it like any Gen-Z artist would: on TikTok, of course. Just scan, and see for yourself.

With the help of various TikTok personalities and celeb friends of Mr. Ford each personifying the anthem as they see fit, we would have created a significant movement and moment in culture.

the “almost” BRAND film

Almost, because the clients felt “America wasn’t ready”. Something worth noting at the concepting, scripting, pre-production and filming stage.

Screen Shot 2022-01-25 at 6.33.16 PM.png

Screen Shot 2022-01-25 at 6.33.56 PM.png

Screen Shot 2022-01-25 at 6.34.34 PM.png

Screen Shot 2022-01-25 at 6.34.48 PM.png

Screen Shot 2022-01-25 at 6.35.49 PM.png

Screen Shot 2022-01-25 at 6.36.06 PM.png

Screen Shot 2022-01-25 at 6.37.47 PM.png

The brief: trailblaze a sex-forward society and make good sex the norm. We developed a narrative exploring the spectrum of pleasure, a never-ending journey only the liberated are brave enough to embark. Here are screen-grabs of what could’ve been the most iconic film of 2020.