The brand direction I believe WANT Les Essentiels should be taking...
What is meant for you will not pass you. There’s a reason the terminal was extra-crowded or that traffic struck at odd hours. No, it’s not Coincidence; that’s a religion created by cynics. It’s Destiny. It’s what placed that stranger next to you on your red-eye. It’s what got you to bond with said stranger over your disdain for airplane “food”. It’s what now got you a date this Friday. You were both meant to sit in those seats because you were both meant to meet.
Destiny is what elevates travels to journeys. Don’t dismiss the dream just yet; it’s time you blindly believe. Because, why not? Opening your mind to the possibilities and welcoming in synchronicity will make life feel more fascinating, and well, more privileged. How’s that for luxury? And fashion-meets-function craftsmanship of coveted travel gear is merely the catalyst – no, the talisman – to living your best life.
It’s true. The creators of Want Les Essentiels believe in Destiny too, which is why every detail, every feature and every fabric has been thoughtfully integrated in the creation of their bags and accessories.
Those magnetic front pockets are designed for easy access because every moment counts. Being present trumps being preoccupied.
Materials, like top-grade Italian calf leather and Turkish organic cotton, are meticulously sourced, and are inspired by architecture as well as design. The supple construction of a weekender loosens up space for reflection, while the chic and utilitarian silhouette of a briefcase mirrors the success you deserve.
Timelessness is at the center of utility and quality because who knows where your journey will take you? Or who you will meet. Or better yet, who you will become.
While the product line may be a focused on functionality, the objective remains epitomizing the traveler’s journey. Thanks to Destiny. Which, by the way, brought you to read this piece.